It is a therapeutic approach that uses principles of learning theory to change or modify undesirable behaviors and reinforce desirable ones. It’s grounded in the idea that behavior is influenced by the environment and can be shaped through reinforcement such as rewards, punishment and other learning techniques.

The goal is to help individuals replace harmful or unproductive behaviors with more positive and constructive actions. It is widely used in various fields including education, psychology, and addiction treatment. It focuses on observable actions and aims for long term behavior change by addressing both the behavior itself and the environmental factors that influence it.